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Love is in the air this Valentines!

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RoseValentines may only be one day but it is well known for being the second biggest holiday for spending after Christmas with the average spend reaching up to £119 per person! Couples no longer buy just cards and flowers but want unique gifts such as beauty products their partner knows and loves and spa and beauty experiences they can both enjoy to bring an enjoyable end to the winter months.

So how can you make the most of the Valentines spending?

Consider offering couples treatments!SC_Green-Tea

Offering couples treatments is a great way to reach a different client base. Once men areintroduced into the salon environment and become comfortable you will see them returning time and time again. Couples enjoy pampering throughout the year, not just around Valentines day so offering couples packages and discounts can benefit you throughout the rest of the year. Plus once partners get to know the salon they are more likely to think of you when buying gift vouchers and gifts for each other!

When offering couples treatments you need to consider what treatments are going to be enjoyed by both sexes. Treatments such as massage, facials and pedicures are great for both male and female clients. Try to keep treatments unisex, use subtle scents such as the the Pure Organics® Cucumber Splash and Green Tea and Acai luxury pedicure products. Create a few packages around the valentines season with the chance for couples to upgrade treatments so you have the potential to earn more.

Invest in Valentines Retail Products!G059_SweetLove

Valentines retail products attract both men and women, couples and singletons. Gifts and one off treats is what Valentines is all about in the retail world so it’s best to take advantage of that with red nail polish sets, couples massage oils, make-up sets and limited edition versions of popular products. You can create packs of your own using the Pure Organics® luxury manicure & pedicure range.

 

Offer Valentines nail art!

Nail art is making a big comeback! From simple designs such as glitter burnishing and dotting to more intricate designs using nail art tools and 3D sculpting. Clients are becoming more adventurous with their nail art choices and around holidays, such as Valentines, its a great time to experiment with designs and challenge yourself!

If you are new to nail art start simple! Don’t stress out about creating anything too complicated if you’re just starting out. Adding glitter to polish creates an instant wow factor. Adding dots to create hearts is simple and effective and adds a feature to any manicure!

Check out our easy Valentines nail art tutorial below by our official vlogger Annalise Greenhalgh…

 

Nail art is all about practice! Create designs on nail pops until your confident enough to offer them to clients. To give you the extra confidence and the initial boost you need in nail art try our very own Gel II® Rave Nail Art and Design Course. To find out all the information about this nationwide course visit www.creativebeautyeducation.co.uk or call 01202876734 to book.

How can I promote Valentines treatments in the salon?

Promoting Valentines treatments can be done in-salon to all of your existing clients, via a monthly e-newsletter and on all of your social media platforms. Sponsored posts on Facebook can be aimed at a target market of both men and women, all age groups and with interests in the beauty industry!

When decorating your salon for Valentines you have to bear in mind that not everyone loves it! Try to keep your decorations low key but effective! An A4 frame, decorated with hearts, with a poster inside beside the reception  or nail desk catches clients attention to the fact it is Valentines soon and to book their treatments in. Nearer the time you can adorn nail pops with Valentines nail art designs and add a few hearts to your nail desk and reception area to share the love!

Stay Creative! (and Happy Valentines!)

TCBG Team

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